admin | July 19, 2011
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SEO for Flash Websites

SEO for Flash Based Wedsites
Flash-based websites are becoming more important and popular on the Internet. Sadly, Flash websites are not exactly SEO-friendly. If you want to improve the indexing (and hopefully ranking) of your flash-based website, keep reading.
Although there has been recent good news about Google improving the crawling and indexing of Flash content, it is still a good rule of thumb not to go overboard when it comes to developing flash websites, and stick to the classic rules of search engine crawlability.

These classic rules are the following (based on Google’s technical guidelines):

a. Prioritize the use of HTML text links more than any other technology in presenting a hyperlink (such as using flash-based hyperlinks or JavaScript).

b. Search engines find new content by following hyperlinks, therefore it is more important to use HTML-based hyperlinks pointing to all of the other content on your website (even if it uses Flash).

These two rules appear to be simple but can be quite difficult to implement. This tutorial aims to provide some clues and suggestions as to how webmasters might improve the search engine crawlability aspect of their Flash website.

It is important not to underestimate the impact of indexable text content crawled by search engines because,

Based on the above diagram, before you can get a high level of search engine traffic/organic traffic (provided also that your website has that amount of trust and authority in Google), your content needs to be crawled and indexed by search engine bots.

If your website is based on Flash, it is possible that there are some crawling issues that lead to decreased or even no text content being indexed, which can affect search engine traffic.
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Title Tag for Your Pages
Let’s do this step by step so that it will look easy. The technique involves rendering some of the parts as HTML so that you can add important SEO onsite factors like title tags.

For example, this is in pure flash:

<embed>
Your uncrawlable Flash Code…
</embed>

However, it is better to use HTML title tags and other important SEO onsite elements by adding an HTML-based structure in addition to Flash.
Recommended Code Structure:

<html>
<head>
<TITLE> Your SEO Friendly Title Tag </TITLE>

< — Other head elements here — >

</head>
<body>
<embed>

Your uncrawlable Flash Code…

</embed>
</body>
</html> 

Search engine bots like Googlebot can now recognize an indexable title tag in HTML syntax. Do more research and make your title tag descriptive and accurate based on your content. Keywords in your title tag are still an important SEO onsite factor.

The flash content is placed within the body tag.
Here is a screen shot of a flash page with the Title tag element:


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Category: SEO FOR FLASH, WEB TECHNOLOGY |
admin | July 15, 2011
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What is Share Point?

what is share point
Sharepoint is a browser-based platform from Microsoft that allows for easier, timely and effective documents management. In many cases, it can be used to facilitate business collaboration between an enterprise and the web. Once used in a business, it comes along with several benefits that every person going to use it will enjoy because it allows the user to gain access to a lot of information. Therefore, the installation of sharepoint in an organization enables individuals to easily manage their joint websites, eases sharing of information by people across boundaries, is independent and does not make reference to any form of technology, its usage is not different with that of Microsoft word and refers to many solutions based on the website. Sharepoint As An Organizational Platform.

When sharepoint has been used in an organization, it makes it easy to create a collaborative website among the employees. This is because the skills and expertise needed for such an accomplishment are very minimal thus turns out to be more favorable in an organization set up. It is easy for a person to access and fulfill all his communication needs and it does a lot of work if used properly. Sharepoint does not handle issues like updating content and defining specific accounts since they come automatically. Sharepoint unlike other software is able to manage information in a professional and effective manner. With schedules, documents, issue log and budget, information management tasks are effectively centralized to the advantage of the user.

Using sharepoint as a business platform in an organization promotes collaboration among employees. This is because work reports are easy to prepare and present at any company meeting. What is Sharepoint furthermore enhance communication within an organization if appropriately used. There is no need for a person to walk around the company offices passing messages to specific individuals since that is centrally managed using sharepoint. Information is equally available to the intended person at the right time and there are no cases of delay or distortion. The recipient receives his message in its original form and on time which enables him to send a reply if any. Every employee is accorded specific privileges as per their needs thus everybody gains access to information that is helpful to him only. Employees will only handle what is theirs, supervisors deal with what concerns them and any other person in an organization will follow the cue.

Business processes in an organization are made automatic under a sharepoint. There is no need to stress yourself making a certain process successful when sharepoint is there to take care of that. Dashboards are in addition easy to create using specific parts of the web like charts and key performance indicators courtesy of sharepoint. The other big advantage of using sharepoint in an organization is that it is easy to integrate with other existing data sources without difficulties. If you have been having a lot of problems related to data management, communication and any other area in your organization then the solution lies with sharepoint. Buy one and you will see a change.

Category: SHAREPOINT |
admin | June 28, 2011
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SEO-That is what We need, but how?

SEO – That is what We need, But how?
The desperation of website owners for promoting websites at search engines has initiated the emergence of Search Engine Companies in geometric progression in the recent past. If anyone searches the phrase SEO companies one gets a list of 18,700,000 sites. So one can just sneak a peep into this populous world of SEO. More interestingly, if one searches by SEO consultants (within quotes), then 802,000 options are available to you for selection. The figures not only indicate the need but also show the growth rate of SEO companies and consultants. The figure, which is however unavailable is the number of corporations and website owners who rely more on themselves for their own SEO needs irrespective of their primary business goals. These amazingly luring facts have obviously paved the way into creating a world of suspended disbelieve which has become the hype and the obvious in demand segment. Thus this has enhanced the chances of frauds through gimmicks like “Result in 7 days”, “Guaranteed SEO”, “1000 Traffic Exchange everyday”. We surely advise one to give deep thought before relying on the integrity of these advertisements and always accept them with a pinch of salt.
 
What we suggest, Why don’t you try out to follow the basic steps on your own? The obvious question – How?
(1) Define goal for each of the pages on your website
(2) Analyze the most searched keywords/ phrases (Look for parallel keywords also)
(3) Apply them in your content as Meta tags
(4) Try to design using any open source package
(5) Use Flash only for decoration/ glamour of your pages (not for keywords)
(6) Use the keyword based ALT tag for each of the images
(7) Try to reduce the size of the web pages
(8) Try to increase the number of web pages of your site
(9) If possible, try to get it validated by w3c
(10) Submit the site in different search engines and directories
(11) Seek permission/ negotiate with different site owners for one way links
(12) If you require faster result, go for Pay Per Click (PPC) management
(13) Wait patiently…
 
In reality, none of these tasks are too difficult for the web developers/ designers of your company to accomplish. Let us take the example where one seeks permission for link building by sending emails to different site owners/ webmasters. The essential factor being research and analysis to attract the potential traffic for link building from relevant websites that has got a higher rank in search engine and has a higher Page Ranking Value (PPV). So, the best way to achieve it is by searching the websites at the search engine by using equivalent keywords/ phrases. Look who comes higher in rung and check their PPV by using Page Rank Info (http://www.prchecker.info) sort of tools. We suggest you to avoid the websites listed in the first few pages, as they will be either not interested or charge a premium price. One needs to record a huge number of parallel websites to fulfill your desired goal as you find the success rate of finding agreeable websites at your price very limited.
However Search Engine Submissions are mostly free. So it will soothe your aching wound! But we must say, never take SEO as a time-bound project; rather it is a process that deserves continuous patient perseverance.
 
Category: WEB TECHNOLOGY |
admin | June 19, 2011
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What is SEARCH ENGINE?

What is Search Engine?
A sophisticated script used to help organize the world’s information. A tool used to find information from World Wide Web and FTP servers.

A web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results and are often called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.
How do Search Engines Work?
They look at page layout and markup as well as linkage data to determine the relative importance and meaning of a document. Search is still in its infancy. The primary relevancy driver for most competitive keywords is link text.
What is an SEO?
Search Engine Optimization. People who work on their own site or clients sites to boost their rankings in search engines.
How do SEOs Improve Site Rankings?
(1) Making dynamic pages spiderable by removing session IDs (and other problems).
(2) Linking to all pages on a site via text links (or image links) which search engine spiders can follow.
(3) Using specific keyword rich page titles, headers, subheaders, internal linking, and page copy.
(4) Building linking campaigns. Most links should use variations of the primarily keyword phrases in the link text.
(5) Applying the exact Tittles and Meta tags.  
What is the Most Effective SEO Techniques?
You should ensure that:
(a) Your pages are indexed.
(b) Your pages are well structured (with headers and sub headers etc.).
(c) You use descriptive page titles and other page text.
(d) And that you build many keyword rich inbound links.

( “Link building is usually the hardest and most powerful part of effective broad based SEO.” )
Why Search Engines like to use the Ethics Tag:
Pay per click advertising makes search engines billions of dollars of revenue each year. If you are spending money to manipulate their search results that means:
The search result quality may lower, and (more importantly) someone other than the search engine is getting that money.
Is Search Engine Optimization Ethical?
Search engine optimization is just a means to help distribute your message. Nothing more, nothing less. Calling search engine optimization unethical is similar to calling creating a website or printing a newspaper unethical.

SEO can be used to push unethical ideas (racism, war, ignorance, sweat shop labor for companies like Nike, etc.). Just as frequently SEO can be used to push ethical ideas (equality, peace, education, safe and honest working conditions, etc.).

SEO itself should not normally be tied to any ethics guideline B/S. One can use SEO to push whatever ideas they like though.
Why do Search Engine Optimization Experts Use the Ethical Marketing Angle?
The SEO industry is often lacking in credibility. Its easier to use that as a branding angle than it is to be original and come up with your own.
Is Spamming Ethical?
Unsolicited email messages are spam because they shift the marketing time and cost from the marketer to the person opening their email. Because it steals your time (a portion of your life you will never reclaim) spam email is exceptionally bogus.

Can You Spam a Search Engine?
A search engine is not a person. A search engine is a tool. When their algorithm is messed up they push the blame on some “deviant” webmasters. The real solution of course is to make a better algorithm.

Webmasters who provide the content to fill the search results do not necessarily profit adequately for providing the content which allows search engines to deliver a ton of ads. Some of these same webmasters sell text links to other high margin or profitable sites. This is of course arbitrarily wrong because search engines want to be the middle man and want to profit from as many internet ad dollars as possible.

The Facts about SEO
(1) Being an honest business person is a good thing. Hinging your marketing on ethics is a blatant display of desperation.
(2) The goal of the SEO is to get the clients site to rank better for relevant search phrases to spread messages or create sales.
(3) No matter what the SEO, search engines, or clients say: the SEO should put the client ahead of the search engines.
(4) Certain methods are more risky than others and most sites do not need to be promoted via exceptionally risky methods.
(5) Some SEOs are too aggressive, many other SEOs take money and do little work for their pay. You should research before spending money on SEO.
(6) The ethical tag is a marketing idea used by:
people who are new to SEO and rather ignorant; or unoriginal marketers who are severely lacking in creativity.
(7) Since a search engine is a tool its not something you can spam.
So please don’t  spam..;)    

Category: WEB TECHNOLOGY |
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